[CREATED FOR PENTA BANKING]
COPYWRITING & BRAND EVOLUTION
#penta #tov #copywriting #strategy #marketing #socialmedia #translation #adcopy
Banking is changing if you want it or not. Penta is an aspiring startup that wants to revolutionise business banking. With their unmatched customer focus, Penta takes a totally new approach to help businesses crunch their numbers. They wanted this to be reflected in their website copy too.
After some insightful chats with their leading team, we decided to get straight to the point with their customers. No more marketing blah blah but a TOV that shows off how Penta’s team actually works. Taking the time to focus on Penta’s strenghts paid off and new customers are opening bank accounts at a record rate.