A reliable partner for busy marketing teams
Strategic messaging for SaaS, fintech & AI
Senior B2B copywriting and localization expert for companies that need their message to land in German and English markets.
From startups to industry giants
Some of the teams I’ve worked with.
Copywriting done right sells more
this happens when your copy finally works.
Your German and English copy sound like they came from the same company.
Your sales team stops rewriting your one-pagers before client meetings.
Technical buyers and C-level decision-makers both get what you do from the same page.
Your sales deck stops collecting dust and starts closing deals.
Your leads stop disappearing because they did not understand your offer.
who you’re working with
Hi! I’m Florian.
You’ve probably worked with copywriters before. Some needed three calls just to understand what you’re offering. Others delivered something that read like it was talking about a different product. And the ones who were decent in English couldn’t move your German audience.
Working with me feels different.
We talk, you send me your materials, and I come back with copy that sounds like someone on your team wrote it. In German, in English, or both. No endless rounds of edits or corrections because I take the time to learn about your business and get it right the first time.
Experience in Numbers
The short version of my CV.
10+
Years of writing copy.
200+
Clients across SaaS, fintech, AI, and financial services.
48h
Delivery for time-sensitive projects.
100%
Project success rate for all clients.
Just Hand your Project over
Everything from website copy to sales decks. In both languages.
WEBSITE & PRODUCT MESSAGING
- Landing pages that convert
- Copy for decision makers
- SEO-optimized blog articles
Technical Writing
- Clear explanations of complex products
- Precise, approval-ready technical copy
- Clear documentation and guides
Sales Enablement
- Emails that people actually open
- Impactful brochures & one-pagers
- Persuasive case studies & white papers
Specialized Content
- In-depth SaaS & Fintech expertise
- B2B focused content strategy
- Bilingual services (English & German)
SEO & CONTENT STRATEGY
- Keyword focused website and blog content
- Professional, brand safe visibility
- Content built to be found and trusted
You might have some questions
Here’s what most clients want to know before they reach out.
Does he know my industry?
SaaS, fintech, AI, financial services. I’ve been writing for these industries for over 10 years. You won’t have to teach me the basics.
How much of my time will this take?
Send me what you have. We talk once to get aligned. Then I go write while you can focus on other tasks.
Is the bilingual thing real?
I grew up in Germany and I’ve worked in English for over a decade. Your copy reads natively in both because it was written that way.
can I use it right away?
I take publish-ready seriously. Your team’s job is to review it, not rewrite it.
How fast does this move?
Tight deadline? I work with it. Standard timeline? You’ll have it within the week.
What does the process look like?
You brief me, I write and you review. One round of feedback. Clear scope from the start. Nothing to worry about.
Pricing Options
THE CORE SETUP
Perfect for fixing your foundational messaging.
From
2.000€
Messaging and positioning audit
Core Website Copy (3-5 Pages)
Value Proposition Reset
English & German localization
14-Day Delivery
THE GROWTH PARTNER
Ideal for companies looking to scale.
From
3.000€/mo
Priority monthly retainer support
Active Slack & Teams integration
ON-CALL AVAILABILITY & DELIVERY
Sales-ready decks and case studies
Ongoing product launch messaging
AUTHORITY-BUILDING SEO CONTENT
Scalable with your business roadmap
THE CUSTOM PROJECT
Full-scale strategy and execution for technical launches.
GET YOUR
Custom Quote
Full Brand Identity & TOV Guide
COMPLEX FUNNELS & CAMPAIGNS
Bilingual Market Localization Strategy
WHITEPAPERS & TECHNICAL DOCUMENTATION
Project Managed End-to-End
Ready to work on your copy?
Tell me what you need. I’ll tell you how I can help.