A RELIABLE PARTNER FOR BUSY MARKETING TEAMS
STRATEGY MEETS THE RIGHT WORDS ↘
Good
words.
Serious
impact.
01 / THE SHORT VERSION
Clarity for complex businesses.
Personality for ambitious brands.
THE FLOW EFFECT
Less
blah.
More
aha.
CLARITY CHANGES EVERYTHING.
YOUR WORD PERSON
Hi, I'm Florian.
DE ↔ EN
SMALL SETUP. BIG PICTURE THINKING.
Senior B2B copywriting and localization for SaaS, fintech & AI. I turn what you do into something people get.
IN GOOD COMPANY
From startups
to industry giants.
01 / THE WORDS AT WORK
Good thinking.
Out in the world.
Different industries. Different voices.
Always a reason behind the words.
Enterprise finance.
Clearly explained.
Finance workflows.
Buyer insight.
FINTECH / CONTENT & LOCALIZATION
SELECTED WRITING
A director's guide to
AR automation.
B2B FINTECH / BUYER EDUCATION
SERRALA
Turning finance expertise into sales content.
Banking.
With a voice.
THE ASSIGNMENT
Brand ideas.
Distinct language.
Business focus.
PENTA BUSINESS BANKING ↗
PENTA BUSINESS BANKING
Shaping a distinct business banking brand.
THE WAY I SEE IT
LESS FRICTION.
MORE FLOW.
Your product is complex.
Your message
doesn't have to be.
The right words make things click. For your buyers, your sales team, and everyone trying to explain what makes your business different.
02 / A VERY PARTICULAR SET OF SKILLS
Strategy in the thinking.
Craft in every word.
From the first impression
to the conversation that closes.
One person. A connected view of
your brand, your audience, and your goals.
THE MESSAGE, REFINED.
Everything you do.
↓
Why it matters.
++
BRAND & WEBSITE MESSAGING
Make your value impossible to miss.
Turn a complex offer into a clear reason to choose you. From the positioning behind your brand to the words on your next landing page.
PositioningWebsite copyLanding pagesTone of voice
YOUR VOICE, WITHOUT BORDERS.
Different markets.
↓
The same you.
++
GERMAN & ENGLISH LOCALIZATION
The same brand. In both languages.
Native German. More than a decade working in English. Copy that carries your personality across markets and reads like it belongs there.
LocalizationTranscreationProduct copyBrand voice
FROM INFORMATION TO CONVERSATION.
Product details.
↓
Reasons to choose.
++
SALES ENABLEMENT
Give your sales team the right words.
Turn product knowledge into a clear, persuasive story. Useful content that helps your team explain the value and move the conversation forward.
Sales decksOne-pagersCase studiesEmail campaigns
BUILT TO BE FOUND. WORTH READING.
Complex subjects.
↓
Useful answers.
++
CONTENT & SEO STRATEGY
Expertise that earns attention.
Well researched content for complex subjects. Clear structure, a useful perspective, and writing that respects the time and intelligence of your reader.
SEO articlesWhite papersTechnical writingContent strategy
TWO LANGUAGES. THE SAME YOU.
A good message
travels well.
German and English copy should sound like the same company. With the same confidence, the same personality, and none of the awkward translation.
GERMAN NATIVE
10+ YEARS WORKING IN ENGLISH
THE SAME IDEA / A DIFFERENT LANGUAGE
Sounds
like you.
Klingt
nach dir.
Your voice. In every market.
Deine Stimme. In jedem Markt.
↔
DE ↔ EN
03 / THE PERSON BEHIND THE WORDS
Big on understanding.
Easy on the ego.
FLORIAN FRATZSCHER
YOUR NEXT CREATIVE PARTNER ↗
A REAL PERSON.
Hi, I'm Florian.
The copywriter who feels
like someone on your team.
You’ve probably worked with writers who needed three calls just to understand the product. Or delivered copy your team had to rewrite.
I get to know your business, ask the questions that matter, and come back with words that feel like they belong to you. In German, in English, or both.
Direct collaboration.
Thoughtful work. No runaround.
10+
YEARS IN THE CRAFT
200+
PROJECTS & COUNTING
INDEPENDENT MIND.
TEAM PLAYER.
04 / FROM THE FIRST HELLO
A little structure.
A lot less back and forth.
Clear scope. Direct communication.
And room to do good work.
01
FIRST, WE ALIGN
Your business.
The bigger picture.
You share the brief and materials. We talk about the audience, the challenge, and what the copy needs to do.
02
THEN, I GET TO WORK
Good questions.
Better first drafts.
I research, think, and write. You get a considered draft, with a clear direction and a reason behind the words.
03
FINALLY, WE REFINE
Your feedback.
The finishing touches.
A focused round of revisions brings everything into place. Copy your team can review, approve, and put to work.
05 / ROOM FOR THE RIGHT COLLABORATION
A fresh start.
A steady partner.
Your call.
A focused project or an ongoing relationship.
Same senior thinking. Same personal commitment.
01
PROJECT BASED
The core setup
Get your foundational
messaging working harder.
FROM
2,000 €
- Messaging and positioning audit
- Core website copy, 3 to 5 pages
- Value proposition refinement
- German and English localization
A LITTLE MORE FLOW, EVERY MONTH.
02
ONGOING COLLABORATION
The growth partner
A senior creative partner,
already up to speed.
FROM
3,000 €/mo
- Priority monthly copy support
- Direct Slack or Teams collaboration
- Sales and product launch content
- SEO and editorial content
03
BUILT AROUND YOUR BRIEF
Something else?
A specific challenge deserves
a specific approach.
LET'S
FIGURE
IT OUT.
From a single landing page to a bilingual campaign. Tell me what you're thinking.
06 / BEFORE YOU SAY HELLO
Good
questions.
?
Something else on your mind?
01Do you know my industry?+
SaaS, fintech, AI, and financial services are at the heart of my work. I bring more than a decade of experience getting to grips with complex products and the people who buy them.
02Can you write in German and English?+
Yes. I grew up in Germany and have worked in English for over a decade. I write and localize in both languages, with a consistent voice that fits each market.
03How much of my time will this take?+
Share your existing materials and join an initial conversation to get aligned. I'll handle the research and drafting, with focused questions when I need your input.
04What if I have a tight deadline?+
Tell me your deadline when you get in touch. I'll confirm what's realistic for the scope and my current availability before we begin.
05Can we start with a single project?+
Absolutely. A landing page, case study, localization project, or messaging audit can be a good place to start. We can discuss ongoing support when it makes sense.
THE NEXT GOOD IDEA STARTS WITH A CONVERSATION.
NO PERFECT BRIEF REQUIRED. ↙
Let's make
it click.
Tell me what you're working on.
I'll tell you how I can help.